With the desire to welcome everyone everywhere, Ibis is launching its new signature “We are open” that celebrates a universal value shared by Ibis and all its customers : openness, illustrated in a film directed by Lasse Martinussen and produced by Hellostranger. The film is a true ode to tolerance and conviviality, using the codes of a slam clip to honor a gallery of strong and original personalities in a deeply human approach. A powerful and poetic cinematographic vision of the open-mindedness shared by the teams and clients, carried by the music composed and performed by Kojey Radical, an emerging rapper on the London scene.
PRODUCTION
Director: Lasse Martinussen
Director of photography : Khalid Mohtaseb
Producer : Pascale Scetbon
Production: Hellostranger
AGENCY
Agency : BETC
Creative Director : Antoine Choque
Copywritor : Dominique Marchand
Artistic Director : Jean-Michel Alirol
Assistant artistic director : Audrey Coffignot
TV prod: Jennifer Braux
CLIENT
Client : Ibis Hotels