Since its creation in 1974, the Ibis brand has been committed to making the quality and comfort of hotels accessible to all with its Ibis Styles, Ibis and Ibis Budget offers. The brand is continuing its transformation to welcome both travelers and locals in new, friendly venues open to the world, with unique live concerts with the IbisMusic program. This desire to welcome everyone everywhere in the world takes on a new meaning with its new signature “We are open” which honors a universal value shared by Ibis and all its customers : openness, illustrated in a film directed by Lasse Martinussen and produced by Hellostranger. A true ode to tolerance and conviviality, the film, which uses the codes of a slam clip, honors a whole gallery of strong and original personalities with a deeply human approach. A powerful and poetic cinematographic vision of this open-mindedness shared by the teams and clients, carried by the music composed and performed by Kojey Radical, an emerging rapper from the London scene.
Director: Lasse Martinussen
Creative Director: Antoine Choque
Copywritor : Dominique Marchand
Artistic Director : Jean-Michel Alirol
Assistant artistic director : Audrey Coffignot
TV prod: Jennifer Braux