Aigle – Hot Winter Experience

As winter approaches, Aigle is rolling out The Hot Winter Experience campaign to showcase a selection of parkas at low prices via a film directed by Vincent Rodella. Between fantasy and poetry, the film depicts a refrigerated Paris where passers-by find warmth and comfort in an unusual bus shelter. Aigle promises it, winter will be warm. An offbeat comedy originally conceived for digital and finally also broadcast in the cinema.

Production: Birth
Director : Vincent Rodella
Executive Creative Director : Olivier Apers
Creative Director: Dominique Marchand and Jean-Michel Alirol
Designer Editor : Pauline Gilbrin
Assistant artistic director : Audrey Coffignot
Artistic Director: François Faure and Capucine Gohin
Producer: Tristan Beraud
TV prod: Jennifer Braux
Client : Aigle
Agency : BETC