Realization of the artistic direction of the new campaign Aigle “Urban Traveler”.
For this new fall/winter 2019 campaign, the Aigle brand called on BETC to create two visuals (men and women) to promote their new raincoat, whose only watchword is to be ultra-light and resistant.
Photographer : Julien Vallon
Executive creative director : Olivier Apers
Creative art director : Jean-Michel Alirol and Dominique Marchand
Copywriter : Dominique Marchand
Art Director : Audrey Coffignot
Agency : BETC
Client : Aigle