Realization of the artistic direction of the new campaign Aigle “Urban Traveler”.
For this new fall/winter 2019 campaign, the Aigle brand called on BETC to create two visuals (men and women) to promote their new raincoat, whose only watchword is to be ultra-light and resistant.
Photography : Julien Vallon
Creative Direction : Jean-Michel Alirol
Copywriter: Dominique Marchand
Artistic direction : Audrey Coffignot
Client : Aigle
Agency : BETC