Zalando – Explore mode on

With this first brand campaign entitled “Explore Mode On” Zalando Privé wants to raise awareness of its offer and position itself as the leading discount fashion destination in Europe. The film directed by James F. Coton (Wanda) in collaboration with BETC highlights the opportunities available every day on Zalando Privé. The film features the adventure of a young woman who sets out to rescue her partner in distress. She will overcome all obstacles, receiving her super powers with a simple click on the application with outfits adapted to each situation. Dynamic and rhythmic, using the codes of gaming and manga, the film creatively illustrates joyful fashion moments for all those who are concerned about their style.


Director : James F.Coton
Director of photography : Matyas Erdely
Production : WANDA +
Producer : Olivier Dubocage


Agency : BETC
Executive creative director : Antoine Choque
Copywriter : Alexander Choat
Movie Art Director : Emmanuelle Maliakas
Print & Digital Art Director : Audrey Coffignot
TV producer : Laure Denizot

Client : Zalando